Marketing
Introduction to Digital Marketing
Learn how websites, search, social media and email work together to bring in customers.
- 8 lessons10 hoursOnline self-pacedBeginner
Learning outcomes
- Build a one-page marketing plan
- How search engines rank pages
- Social media content that fits your audience
- Email marketing basics
- Reading simple analytics reports
About this course
A practical, jargon-free introduction to digital marketing. Build a simple marketing plan, understand search and social, write emails people open and measure what's working.
Who it's for
Small business owners, career changers and new marketing staff.
Requirements
None.
Curriculum
- What digital marketing really isvideoPreview9 min
- Know your audiencevideo14 min
- Marketing plan templatedownload10 min
Your tutor
Sarah Collins
Sarah teaches digital marketing in plain English, turning analytics, content and social media into simple weekly habits.
Sample course content for a fictional demonstration academy. No recognised qualification or accreditation is claimed.